When it comes to looking for a new job or climbing up the corporate ladder, the only option that you might be using is to upload your resume to some job portal or maybe updating your linkedin profile.
Problem is: everybody does it.
Employers are turning towards your social media profiles before giving you a job offer. But with social media you don’t control what they see you as.
But with your personal website you can structure it as good as you want, or upload anything that you showcase to your new employer.
All in one place.
You can put a link to your website on all social media platforms, on your physical resume and even your business card.
Smart professionals are making their personal websites to stand out from the crowd.
Let me show you why you should get a personal website and then how make one. This article has two parts:
Why you should get a personal website in 2018
One of the best management gurus of all time Peter Drucker said “Like is not what event, it is a who event”
So it’s not just about what you do in life or what skills you have, it also about who you know.
If you look around, most of the people above you are not the smartest or have more skills than you, but they are really good at networking and building connections.
and in 2018 one of the best ways to build a connection is by building a personal brand on social media and internet.
This is where website helps you a lot. Here are some benefits:
Become more Discoverable
Chances are your new employer will search up your name online before hiring you. With your website you will have a greater control over what they find about you.
You physical resume cant be super long, it is limited to one or two sheets of paper. You can put your website link to the resume where they can find more about you.
Social proof and credibility
Photos, videos or past projects is something that you cant show in your traditional resume. Having a website will really showcase your skills and creativity, something that will definitely make you stand out from the rest.
Here is the five-step process to build your personal website:
This is the exact step that I have used to build dozens of websites. Here are few examples of projects I have worked on.
Step 1: Visioning
Before starting any project, you first need to rever engineer out where you are going or else you will end up nowhere.
Figure out the niche that you are trying to target, your ideal employer or connection and the end goal you want to achieve with this website.
Here are 4 question that you must ask before starting your website:
What is the one thing that I want people to take away from my website?
What companies or connections do I want to impress using this profile.
How much work am I willing to put in to maintain and create content for the website.
Look… you can get as many pages and features you want on a website, but do you have time to maintain them?
If you can’t put in too much effort to create regular content a simple single page website will beat an unmaintained multiple page website.
Be realistic, nothing is good or bad, both works.
What features I want on my website
Any inspiration that I want my website to look like?
So many people are already doing it, the best time to start a personal website was 3-5 years back the next best time is now.
Look at what people are already doing and model their structure.
Step 2: Roadmap
After visioning, now you know what you want.
It’s time to figure out the best way to achieve that goal by breaking it down into small tasks.
Depending on your goal:
- you will decide the pages you want on your website
- whether you want to learn and make it yourself or you want to hire a designer
- writing copy and content that you want to place on the website
What I usually do is to create a folder in google drive, which has docs for each page that I want to create, a folder where all the images will go and a roadmap file which acts as a todo list. Best thing about using google drive is that you can share it with your designer.
Note: If you are looking for a designer, I can help you for Free in exchange for a testimonial.
Step 3: Design
This is where website development will start, if you are using a theme you would be replacing dummy text with actual text in this step.
You choose your color and font preference, figures out the type of images, patterns, colors, icons, buttons that you are going to use.
This is important to keep design consistency across all your profiles (not only website)
Make sure that the website looks credible and trustworthy
By the end of this process, home page and all other pages of your website will be designed.
Step 4: Optimize
The most important job of your website is to have your visitor to contact you or follow you.
To track how many people are coming to your website and how many people are taking action, we have to implement tracking codes such as Google Analytics or Facebook pixels etc.
Also, SEO optimizes your website by putting in relevant keywords and descriptions so that you can rank your website better on Google and people searching for you can actually find you.
Step 5: Launch
Finally: Once you’ve put time and effort into building your site, don’t forget to include URL in your social media profiles, LinkedIn profile, resume, email signator and business cards.
Now you have the engine ready all you have to do it to make people find it easily.